The house
Considered essentials, for a life in motion.
DemoShop Nuvi began with a simple frustration: activewear that performed beautifully but looked out of place everywhere else. We set out to make pieces that move from the studio to the street to the table, without changing.
What we hold to
Fabric first
We start with the cloth: dense loopback cotton, fine-gauge jersey and stretch soft-shell, chosen for how they feel on the skin and how they age.
Cut for movement
Raglan shoulders, articulated sleeves and gusseted seams. Every pattern is tested in motion, then refined until it disappears when worn.
Made in small runs
Each piece is made in a limited number. When a run is gone, it's gone, so we make close to what our clients will wear and very little goes to waste.
See what the atelier is making this season.
Shop new arrivals